Branch Basics×MamaMimi
690,000 Subscribers · ASL Education · Neurodivergent Families
Why Branch Basics?
Most cleaners: Mostly water, heavy, wasteful, unpronounceable ingredients
Branch Basics: Concentrated, lighter, cleaner, safer
Mama Mimi's Background: Chemistry degree from Gallaudet University (the world's only university for the deaf). Years of experience as a public school interpreter translating complex subjects for deaf students. There's almost no chemistry or safety content in sign language online — this campaign creates that resource.
The Empty Bottles Moment
When Branch Basics arrives, the bottles look empty. That's the hook. Mama Mimi opens the kit on camera, acts confused, then reveals you mix the concentrate with water yourself.
Suddenly it becomes a hands-on chemistry lesson.
Hero Video (8-12 min)
6 Short-Form Videos
mamamimi.com Integration
Teaching: Measuring, pouring, diluting, and ASL vocabulary for science terms
A Genuine Partnership
Real chemistry background from Gallaudet
Years interpreting complex subjects
Expert at making science fun for kids
This isn't a typical influencer partnership — it's a genuine educational resource that happens to feature Branch Basics as the perfect teaching tool.
Neurodivergent brains have neurons that branch differently. So it makes perfect sense for this community to branch off from regular cleaning products and go to Branch Basics.
$10,000
Total Campaign Investment
- •Hero YouTube video (8 – 12 min)
- •6 short-form videos
- •Scripting, filming, editing
- •ASL content development
- •Strategic campaign targeting
- •Parents of neurodivergent children
- •Homeschool families
- •Natural living communities
Let's Make Clean Science
Fun for Every Kid
Thank you for reviewing this proposal. We believe this is a genuinely great fit.