MamaMimi
Neurodivergent Toys for a Growing Audience
A partnership to reach families actively searching for toys that support sensory regulation, focus, and learning.
The Opportunity
The Neurodivergent Toy Market is Growing Fast
690K+
YouTube Subscribers
65%
Parents of Neurodivergent Kids
8.5%
Engagement Rate
9+ min
Avg Watch Time
15K+
New Subs/Month
12%
Conversion Rate
The Campaign
Toys That Work for Neurodivergent Minds
Hero YouTube Video (8-12 min)
Real-world testing and demonstrations
4 Short-Form Videos
YouTube Shorts, Instagram Reels, TikTok
Dedicated Product Page
Full API integration on mamamimi.com
YouTube Ad Campaign
Targeted to neurodivergent family demographics
Why This Works
Why Melissa & Doug Wins Here
Audience Alignment
Parents of neurodivergent children actively seeking solutions
Authentic Product Fit
Your toys genuinely support sensory and developmental needs
Proven Conversion
12% conversion rate on product recommendations
Trust Factor
Mama Mimi's education-first approach builds credibility
Investment
Partnership Investment: $10,000
$7,500 — Video Production
Scripting, filming, editing, publishing
$2,500 — YouTube Ad Spend
Targeted to neurodivergent families, homeschoolers, natural learning communities
What You Get:
- ✓ 1 hero video + 4 shorts to 690K+ subscribers
- ✓ Dedicated product page on mamamimi.com
- ✓ Performance tracking and conversion data
- ✓ Scalable partnership based on results
Next Steps
Let's Make This Happen
Week 1-2: Finalize Product Selection
Confirm which toys and talking points
Week 3-4: Film Content
Hero video and short-form videos
Week 5: Launch Ads
YouTube ads + weekly performance reports
This is a data-driven partnership that scales based on results.