Privacy Policy

1. Who We Are

MamaMimi.com is operated by Mama Mimi LLC, an educational and community-support platform for neurodivergent families, caregivers, and educators. Our platform covers ASL, sensory play, autism support, speech delay, AAC, apraxia, deaf and hard-of-hearing support, parent education, coaching, community resources, podcasts, quizzes, and related content.

For privacy-related questions, contact us at: mimi@mamamimi.com

2. Information We Collect

We collect information in the following ways:

3. How We Use Your Information

We use your information to:

• •Send you the specific resources, quiz results, guides, or content you requested
• •Improve and personalise our educational tools and resource recommendations
• •Personalise content and recommendations based on your stated interests and quiz responses
• •Recommend products, services, resources, or programmes that may be relevant to your family
• •Connect families with relevant supports, therapies, educational tools, and community resources
• •Improve site functionality, performance, and user experience
• •Analyse trends in the neurodivergent community to improve our content and advocacy efforts
• •Support research and advocacy initiatives related to neurodivergent families (using aggregated, anonymised data only)
• •Manage your referral account and track referral activity
• •Send newsletters, updates, podcasts, event announcements, or programme communications (only if you opted in)
• •Communicate sponsorships, partnerships, or promotional content (where applicable)
• •Process purchases and manage your account
• •Comply with legal obligations and enforce our Terms of Service

We will never sell your personal data to third parties for their own marketing purposes.

4. Quiz Data and Developmental Information

Our quiz collects general educational categories such as child age range, developmental focus areas (e.g., sensory, communication, early intervention), and parent wellbeing indicators. This information is used solely to:

• •Personalise your resource recommendations
• •Deliver the most relevant free guides and tools to your inbox
• •Help us understand which topics matter most to our community
• •Improve our educational content and resources over time

Quiz data is stored securely in our database and is never shared with third parties for marketing purposes. Aggregated, anonymised quiz data may be used to understand community needs and improve our resources.

5. Affiliate Relationships, Sponsorships, and Recommendations

MamaMimi may recommend products, services, brands, therapies, educational tools, or community resources. Some recommendations may involve affiliate relationships, sponsorships, partnerships, or promotional arrangements through which Mama Mimi LLC may receive compensation. Where required by law, such relationships will be disclosed.

We may use your stated preferences and interests to personalise product and resource recommendations. You should independently evaluate any recommended product or service for your own family. Mama Mimi LLC does not guarantee the quality, safety, or suitability of any third-party product or service.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our website. These may include:

• •Essential cookies — required for the website to function (login sessions, shopping cart, security)
• •Analytics cookies — help us understand how visitors use the site (e.g., Google Analytics)
• •Preference cookies — remember your settings and preferences
• •Referral tracking — localStorage tokens that attribute visits to referral links (stored for up to 30 days)

You can disable cookies in your browser settings. Note that disabling essential cookies may affect website functionality. By continuing to use our site, you consent to our use of cookies as described above.

7. Email Communications and Anti-Spam

We only send marketing emails to users who have explicitly opted in by ticking the consent checkbox on our forms. Every marketing email includes a clear, functional unsubscribe link. We comply with the CAN-SPAM Act and, where applicable, GDPR email marketing requirements.

We will never: send unsolicited bulk emails; share your email with third parties for their marketing; or use deceptive subject lines or sender information.

To unsubscribe from marketing emails, click the "Unsubscribe" link in any email or contact us at mimi@mamamimi.com. Transactional emails (resource delivery, purchase confirmations, account notifications) are not affected by marketing unsubscribes.

8. Data Storage and Security

Your data is stored securely in our platform database hosted on enterprise-grade infrastructure. We implement industry-standard security measures including:

• •Encrypted connections (HTTPS/TLS) for all data transmission
• •Access controls limiting who can view personal data
• •Secure, password-protected database access
• •No storage of personal data in our public code repository (GitHub)
• •Regular security reviews and updates

While we take reasonable precautions, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

9. Third-Party Services

We use trusted third-party services to operate our website. Each has its own privacy policy, and we only share the minimum data necessary:

10. Children's Privacy (COPPA)

MamaMimi.com is intended for use by adults (18+) — parents, caregivers, and educators — not children. We do not knowingly collect personal information directly from children under the age of 13 in compliance with the Children's Online Privacy Protection Act (COPPA).

Our educational content is designed to help adults support their children — we collect information about children only as described by parents/caregivers through our forms (e.g., child's age range and developmental focus areas in quiz responses). We do not collect children's names, contact information, or any directly identifying information about children.

If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately at mimi@mamamimi.com and we will promptly delete such information.

11. User Consent

By using MamaMimi.com, you consent to:

• •Collection and use of your data as described in this Privacy Policy
• •Receipt of transactional emails related to your account, purchases, and requested resources
• •Use of cookies and analytics technologies as described in Section 6
• •Personalised resource recommendations based on your stated interests and quiz responses
• •Educational and community-oriented communications (where you have opted in)

You may withdraw consent for marketing communications at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

12. Your Rights

Depending on your location (including California under CCPA, and the EU/UK under GDPR), you may have the following rights:

To exercise any of these rights, contact us at mimi@mamamimi.com. We will respond within 30 days.

13. Data Retention

We retain your personal data for as long as your account is active, as needed to provide services, or as required by law. Specifically:

• •Email subscriber records — retained until you unsubscribe and request deletion
• •Quiz submissions — retained for up to 3 years to improve our resources
• •Purchase records — retained for 7 years for legal and accounting purposes
• •Account data — retained until you request account deletion
• •Analytics data — retained in anonymised form indefinitely

14. International Data Transfers

MamaMimi.com is operated from the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our Site, you consent to the transfer of your information to the United States and other countries where our service providers operate. We take appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.